
Over the past 25+ years, I’ve worked with a wide range of retail brands — from global giants to founder-led labels — across apparel, lifestyle and beauty.
Here’s a selection of the incredible businesses I’ve supported through planning, buying, merchandising and strategy.
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Mr Simple
Australian menswear brand known for timeless basics and elevated essentials. Supporting the team with range planning, seasonal assortment strategy and inventory structure to drive margin and streamline product flow across channels.
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Cotton On Group
Spent 10 years across Menswear, Womenswear and Body, leading planning and trading across multiple categories. Worked across global markets, supporting product and inventory strategies aligned to local and international growth. Focused on commercial planning, margin performance, and global range architecture within a high-volume, fast-paced environment.
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White Stuff (London)
Supported the CEO with merchandise planning strategy during a key phase of business transformation. Focused on building structure and clarity across core planning functions, while contributing to the brand’s wholesale and e-commerce expansion across the UK and international markets.
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Fat Face
Led the Merchandise Planning function during a period of strategic change, with a focus on improving planning processes and profitability. Worked closely with cross-functional teams to explore sourcing opportunities in new countries and support more agile, margin-focused buying decisions.