Turning Stock into Profit — Without the Guesswork.
From global fashion names to fast-moving startups, I’ve helped brands across 3 continents scale with smarter stock decisions.
OTB • Merchandise Planning • Range Strategy — 20+ years of retail wins, including a decade at Cotton On Group.
Plan for Profit
Apparel, Lifestyle & Beauty
Scaling Startups & Global Brands
Leading Change
Two Ways to Work Together — Same Result: Stronger Stock, Bigger Margins.
Path 1: End-to-End Planning Overhaul
For brands ready to transform how they buy, plan, and trade — top to bottom.
Full diagnostic of your planning & merchandising
OTB rebuild with clear buying rhythms
Range architecture and seasonal frameworks
Intake phasing to match demand
Hands-on support to embed the change with your team
Best for: multi-brand, scaling, or complex retail businesses
Path 2: Targeted Sprints (“Needle in the Arm”)
Fast, focused projects to fix a specific pain point without the big project commitment.
Range reset before a key season
Overstock clearance without heavy discounting
New market or category entry
GTM alignment for a launch
Best for: founders, CEOs, GMs who want quick wins and lasting tools
Whether you need a full planning overhaul or a quick-hit project, the result is the same: stock that sells faster, margins that grow stronger.
💰 Cleared $2M aged stock in 6 months
Without margin loss.
📈 Increased full-price sell-through by 18%
In just 12 weeks.
🚀 Launched into 75 Macy’s stores
With aligned OTB & GTM.
How We’ll Fix Your Stock
Not every brand needs the full overhaul. Some want a quick-hit diagnostic, others need a deeper reset, and some just want a senior planner on speed dial. I’ve built flexible options so we can match the work to your goals, pace, and budget — no cookie-cutter packages here.
Support Tailored to You
Retail Kickstart — 2 Weeks
A fast, high-level diagnostic to spot the gaps and give you a clear plan of attack.
Retail Reset — 4–6 Weeks
Strategic, end-to-end planning overhaul with tools and a roadmap to keep you on track.Ongoing Support — Monthly
Senior planner in your corner, keeping stock, margin, and newness on rhythm.Strategy Sessions — As Needed
60–90 mins of targeted problem-solving on pricing, range, stock health or pacing.
About Han
I’m Han — a retail strategist who’s spent 25+ years helping brands turn stock into profit. From global fashion names to scrappy founder-led startups, I know what it takes to get products moving and margins growing.
I’ve built multi-million-dollar ranges, led high-performing teams, and fixed planning headaches that were costing brands millions. My sweet spot? Making sense of complex numbers, spotting the gaps, and building a plan your team can actually follow.
Clients come to me when:
Stock is stuck and margins are sliding
Buying feels reactive instead of strategic
They need a fresh set of eyes — and fast results
I bring clarity, structure, and a little bit of calm to even the most chaotic trading environments.
And I’ll tell you exactly where the holes are — and how to fix them. If you want a partner who’s as invested in your bottom line as you are, let’s talk.
Ready to Grow Your Margins and Move Your Stock Faster?
You don’t need another report to file away. You need a plan you can act on tomorrow, quick wins you can measure, and a partner who spots what others miss. That’s where I come in..